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Review and Giveaway: Looptail by Bruce Poon Tip

“The time was right to transform ourselves. We would use the power of our community, which we would build and strengthen using tools like social media, to rally our company and our customers around social innovation. Alleviating poverty, empowering local communities, and all the things we had already been passionate about would become a core part of our business. It was about creating a business model based around happiness and freedom, and truly believing that we could really change the world.”

From Looptail: How One Company Changed the World by Reinventing Business
by Bruce Poon Tip, Founder of G Adventures

looptail g adventuresWhen people announce they want to change the world, few people listen because few people really mean it. Bruce Poon Tip means it, and has devoted his entire adult life to making it happen.

Looptail reveals Poon Tip’s journey from humble beginnings to world-renowned business leader. Armed with just a few credit cards and a bucketful of ambition, the story tells how Poon Tip created what is now one of the largest adventure travel companies in the world, G Adventures. Offering authentic, sustainable tours for travellers, G Adventures runs around 15,000 small group tours across all seven continents, and is touted to be one of the happiest places to work in the world.

In this first-person account, Poon Tip divulges the highs and lows encountered during the shaping of the company, how he dealt with each obstacle, and suggests how other businesses can replicate his methods.

Some of his business concepts are less than traditional. G Adventures famously has no HR department; instead culture, karma and community play important roles. Techniques used in games and game design are used to drive certain desired behaviours among the staff in an effort to make the company a fun place to work, and Poon Tip promises to give any of his employees $5,000 if they manage to actually hurt his feelings when giving negative feedback about the company.

Poon Tip is aware some of his ideas are a little left field, and has become used to the eye-rolling when explaining his concepts. Yet, he is obviously doing something right as he is a frequent keynote speaker at both tourism and business conferences.

While Looptail is in essence a business book, it is a great read if you’re interested in travel and tourism. It explores the finer details of setting up a tour company, from meetings with potential hosts to how to drum up interest from investors, yet it is also enjoyable from a travellers’ point of view as it revisits Poon Tip’s own life-changing travel moments. Discover why his first trip to Tibet made such an impression, how he managed to get arrested on the Burmese border, and why sustainable travel is so important to him.

Poon Tip’s inspirational story confirms that if you put your mind to it, you really can change the world.

If you’d like to get your mitts on a copy of Looptail, Eco Traveller Guide has FIVE copies of the New York Times Bestseller to giveaway. The books are Australian editions, including exciting exclusive material. *Giveaway open to Australian readers, only.

What You Need to Do to Win a Copy:

~ Share an inspiring or life-changing travel moment in the comments section below.

~ Please make sure you either link your url or leave some way for me to contact you (all emails are kept hidden from other readers)!

If you liked this review, why not read our recent interview with Bruce Poon Tip to find out more about the man, his ideals and his business.


  1. One of the most inspiring and breath taking countries I have travelled around is India, and my favourite place was Agra. I had arrived by train and got a taxi to take me to see the Taj Mahal. It was hidden behind high walls so the first glance I got was walking through the entrance archway. The view was absolutely amazing and left me speechless – which is not an easy thing to do!! The Taj Mahal is a beautiful place, and makes you feel so serene and peaceful walking around it. I spent all day there and got to see the sun setting. I then returned in the morning just before sunrise, and got to see the Taj Mahal turn a stunning pink colour by the sunrise. It’s a beautiful monument built in the name of love. The people I met in India were all so lovely, kind and friendly. They had such love for their country and were proud to show me around and tell me wonderful stories about India. It’s definitely somewhere I want to go back to one day.

    • Beautiful story, Katherine. I can’t believe I haven’t been to the Taj Mahal yet. YOur experience sells it well 🙂 Will be in touch for your address. Consider a book yours.

  2. My most inspirational travel moment was visiting Fiji back in 1999 (yikes). Not your usual resort holiday in Fiji but exploring remote villages on Vanua Levu. Staying with local people and sharing their food, the infectious excitement of little children running towards you, the red earth and the lush jungle. It was a culture shock to go back to my comfortable western life. I’ve never been on what most people would call a normal holiday again.

    • I love it when experiences like that make such an impact they change how you travel forever more. That’s why it’s so important to travel to the lesser travelled areas – to leave your comfortable life; your comfort zone and explore other cultures. I have a hard time doing ‘normal’ for similar reasons, too.
      Shall be in touch about book delivery 🙂

  3. I’ve had many inspirational travel moments – that’s why I travel! However the most recent and therefore memorable was visiting a remote, relatively unheard of collection of islands south of PNG that pretty much no-one has heard of. Uninhabited, pristine, I made the journey by ship with an inspirational group of marine bilologists scuba divers, fishermen, anthropologists, authors, and the owner of the islands who has made it his mission to save them from potential threats. The journey was a think tank on how best to do that given the threat from long-line fishing, sea cucumber and turtle harvesting. One of the few coral atolls in the world, it has some of the best diving. It’s also one of the last freehold collection of islands, owned by one guy – an Australian! Not my usual luxury thing, but very inspiring! Oh, if you want to know the name, they’re called the Conflict Islands. I’m just writing that one up for a mag now!

    • Hi Karen,
      Nice to see you here! Wow, that trip sounds amazing. PNG seems to have escaped the mass tourism, unlike so many other parts of South East Asia. And what a way to see it!

      Consider one of the books yours.

      Now I’m off to read up on the Conflict Islands…

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