Now, more than ever, tourists are aware of the impact of their travels, both ecologically and culturally. There is a growing desire to go green, and people are slowly but surely making a conscious effort to consider ethical and environmentally-friendly aspects when planning their trips, both at home and abroad.
Last year, hundreds of millions of people switched off their lights for Earth Hour. Yet, surprisingly, when I speak to people about it; ask them what they’re doing to mark the occasion I am met with blank stares. Like they have no idea what I’m taking about.