Did you know 81% of global consumers want brands to be more sustainable? It’s evident that people really want to buy more eco-friendly products, so companies have adjusted and updated their practices to meet customers in the middle. This switch hasn’t always been genuine, though. Some businesses have instead jumped on the eco bandwagon without making their company or products truly green; this is known as greenwashing. Take a look at how you can, and why you should, avoid greenwashing in business.