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The State of Travel Blogging in 2013 [INFOGRAPHIC]

Ever wondered what goes on in the travel blogging world?

While doing a little research on the latest happenings in the industry, I came across this infographic, compiled by BookFHR and digital agency No Pork Pies.

My first impression was, “Hmm, why is an airport parking and hotel booking company (FHR) collating info on travel bloggers?” But then I realised, it’s all about the page views, innit? And attracting new readership, so it’s not totally surprising given travellers are their ideal target market.

The info gives a reasonable insight into the workings of your common garden travel blog, but it would be great to know if they spoke to mainly UK bloggers, as it’s a UK firm, or whether they contacted a number of bloggers worldwide.

Regardless, it’s always good to see how the rest of the industry is doing, and great information if you’re thinking of starting your own travel blog.

Many people think it’s an easy way to make an income online. In a nutshell, it’s not. It’s bloody hard work. And I dare say, of the people who answered that blogging is their sole source of income they’re not living in a country with a high cost of living. If they are, kudos!

Next time, it would be good to see an income bracket listed, so budding bloggers know what’s attainable before they quit their day jobs.


  1. I love this, such a great insight to the industry.

    I could comment on every finding! In summary though I’m not surprised that so many blogs are so young <2 years old, I always believed that many people give up or just stop travelling.

    I was also fascinated to see that many people run more than one blog.

    This is a great article and I'm sure to revisit this.

  2. Yeah, I can’t believe how many people run a few blogs. I don’t know how they find the time!

    They say they’re going to revisit the findings next year maybe, so will be interesting to see how things have changed then, won’t it.

    And thanks for commenting 🙂

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